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Dealer's Dodge Cummins Turbo-Diesel Truck Draws New Customers

Dodge Ram with Cummins Turbo Diesel - no oil changesThat’s what people see on the streets of Coopersburg, Pennsylvania when AMSOIL Dealer Herb Lansberg drives by in his 2002 Dodge Ram 2500 Cummins Turbo Diesel.

The sign is emblazoned on his tailgate; AMSOIL logos and contact numbers for Lansberg complete the truck’s design.

“It makes the phone ring,” Lansberg said. “It’s really a great feeling when I’m sitting at a red light and someone pulls up and yells over and asks if I’m a Dealer and asks for a business card. I’ve gotten new customers by simply pulling into a parking lot at a store and when I return to my truck there is someone waiting there to talk to me about AMSOIL. I would have to say my truck does a very good job of selling AMSOIL.”

Lansberg changed his truck over to AMSOIL Series 3000 5W-30 Heavy Duty Diesel Oil and installed the AMSOIL Dual Remote Filtration System at 3000 miles.

“I do oil analysis every four months, changing my oil filters when needed,” he said. He also uses AMSOIL Automatic Transmission Fluid, AMSOIL gear lube in the rear end, and AMSOIL Antifreeze and Coolant in the cooling system. Lansberg also uses AMSOIL Diesel Fuel Modifier along with AMSOIL Cetane Boost.

“First thing I noticed was my engine ran 10 degrees cooler,” he said. “My transmission ran about 20 degrees cooler. And I know my gears are running cooler. I have more than 30,000 miles on my Dodge Cummins without an oil change.” Lansberg works his regular job as a machine shop supervisor 10 hours a day and grows his AMSOIL business after work and on weekends.

“My wife, Tammy, helps me out with customers that stop in while I’m at work,” he said.

He credits the signs on the truck, wearing AMSOIL clothing and word of mouth for much of his success. He also has a large “AMSOIL Synthetic Lubricants” sign on the front of his house that he spot lights at night.

On one occasion he was in a tractor supply store wearing an AMSOIL shirt and it prompted another customer there to ask Lansberg if he sold diesel oil. Lansberg said he had some on hand at home.

“He followed me home and purchased the Series 3000 Heavy Duty Diesel Oil and a Super Duty Oil Filter for his GMC Diesel van that he runs freight in more than 7,000 miles a month,” Lansberg said. “Now he stops every two or three months for oil and air filters.” Since he started his AMSOIL business about two years ago, Lansberg has seen steady growth. He added a website and a toll free number to his cell phone to handle customer calls. “The Dealers and Preferred Customers and some of my accounts came from my website at,” he said. He will begin displaying AMSOIL products at carshows this spring. “I have some customers who go the full distance of the drain intervals and some who just like to change earlier,” he said. “They like knowing they’re protecting their investment with the very best synthetic motor oil on the market.

“I enjoy meeting new people all the time and seeingthe expression on their faces when I explain to them what AMSOIL synthetic lubricants are capable of doing.”


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