the President's Desk
company has a long history of being first with new ideas and
products, beginning with the first qualified synthetic motor
oil on the market. That one product eventually became a line
of products that changed the world of lubrication forever. Over
the years we introduced many synthetic lubricants that were
the first of their kind, from 100 to 1 2-Cycle Oil to gear lubes,
greases, transmission fluids, racing oils, filters, the list
is much too long to list here. We were the first in North or
South America with a NOACK Volatility Tester now used by every
We also introduced the concept of extended drain intervals and
backed up the concept with products that actually accomplished
extended service life in all kinds of engines and equipment.
Today, most of our products and concepts are being "discovered"
and re-introduced by the major oil companies. There was a magazine
ad we developed a few years ago that stated, "Imitation
is the sincerest form of flattery... and we appreciate it!"
We have been flattered a lot in recent years!
Yes, we are a company of firsts. I believe it's important to
maintain that momentum. We must never rest on our laurels or
be satisfied with today's accomplishments. We will continue
to test new ideas and concepts to create new and better products.
Doing so demonstrates our leadership and our commitment to bringing
new markets and new opportunities to our Dealers.
will notice the cover and lead story in this Action News
features a new two-cycle oil called "INTERCEPTOR."
This new product (and many more coming in future months) is
the work of my son, Alan. He is now involved in new product
development and is doing an excellent job. This is a task I
used to accomplish virtually alone during these past thirty-plus
years, and I am pleased to see Alan taking such a strong interest
in it and being so capable at it.
Even though Alan is assuming more responsibilities in new
product development, he stays in constant communication with
me on the concepts, testing and packaging of any new product
he's working on. I still run this company, so I remain involved
in everything that goes on here at AMSOIL. But it is a pleasure
to' sec both AMSOIL Vice Presidents, my son Alan and son-in-law
Dean Alexander, so capably assuming more responsibilities for
this company as time goes on.
This new two-cycle oil is the first in what will be a family
of specially formulated two-cycle oils, each designed tor specific
applications. It is a niche-market approach that allows us to
engineer two-cycle oils that deliver top performance in the
most diverse and demanding applications, from racing to weed
whacking to jet boating to snowmobiling to boating, to you name
it, we will have a two-cycle oil specifically formulated for
every two-cycle engine.
Synthetic 2-Cycle Oil has been thoroughly tested
in the Rocky Mountains in the most severe conditions where high
RPM powder riding, hill climbing, and constant speed trail riding
are the norm. We tested for over 400,000 miles in snowmobiles
and this new oil performed flawlessly. The oil showed perfect
results, with no engine or exhaust valve deposits, minimal smoke/odor,
and no ring sticking. INTERCEPTOR
is the ultimate recreational two-cycle oil!
Those of you who attended our convention were introduced to
another major improvement to an existing product line, our new
two-stage FLOWZAIR Filters. These air filters were a huge hit
with Dealers at our convention and were featured in the August
Action News. Not only have they been completely re-engineered
to deliver superior performance, they are really very attractive,
high quality units. The performance and looks have been improved,
but our price to Dealers has not been increased, making them
a super value and very profitable add-on item to every new oil
change you sell.
Also introduced at the convention were three mar-velous new
supplements, A. J.'s Roborant Energy, an herbal supplement formulated
to restore vigor, strength and endurance, Longevity Enzymes,
designed to help fight our body's natural aging process, and
Nutritional Oils, our all-in-one essential oils formula providing
Omega 3's, EPA, DHA, and GLA. All three of these products were
extremely well received at the convention. In fact, we nearly
sold our entire initial stock and had to re-order immediately.
All three products were featured in the August Altrum News.
Take a close look at these and the many fine vitamin and nutritional
supplements in the Altrum line. They are of the highest quality.
I use them every day and swear by them!
So you can see that we have not been resting on our laurels.
Our success has been the result of constant improvement to our
products, our production methods, our sales programs, and our
administration. This approach keeps us on the leading edge of
our industry, and has served us well over the years. We thrive
on turning new ideas into products that outperform all others.
You will see more of them in future months, all designed to
increase your income opportunities. They truly are superior
products that you can represent with confidence and pride.
||A.J. "Al" Amatuzio
President and CEO, AMSOIL, INC.