the President's Desk
excitement in the air among AMSOIL Dealers and here at the AMSOIL
home office. Why? If you read your October ACTION NEWS,
you know about the phenomenal results our 10W-30
(ATM) achieved when run through the API Sequence IIIF test.
This is a very stringent test, normally lasting 80 hours, and
is designed to measure oil thickening, oil consumption, wear,
and piston deposits in high temperature service. It was performed
by an independent testing facility, and our 10W-30 soon became
the talk of the lab. That's because instead of stopping the
test at 80 hours, we requested it be run three
times longer, for an unheard of 240 hours!
How significant is this? We know of no other oil that has been
subjected to this test for that long, and the lab technicians
had never heard of it being done before, either. It's difficult
enough for an oil to pass the test at 80 hours, and very few
oils, only good synthetics, could pass at double that, or 160
hours. But to run an oil for 240 hours under those stringent
test conditions was totally unheard of. My son, Alan, who oversaw
the testing, said it was generally agreed, based on the extended
test data, that our oil could have continued to run another
80 hours and still have achieved similar outstanding results.
The oil performed that well!
When you read the test results in the October ACTION NEWS,
pay particular attention to the green graph showing viscosity
increases. The competitive oil selected by the lab was one they
knew was a good performer in this test, and it did well for
the 80 hours the test is normally run, but at 120 hours you
see it sharply increase in viscosity. Meanwhile, the AMSOIL
10-30 remains almost unchanged through the 240
hours of testing. This is why our oils perform so well during
extended drain intervals. They stay in grade, even under
the most severe service. This extended service test
is proof positive of that!
Alan indicated that even after this severe extended test, the
engine was in excellent condition. He said even the machining
marks on the cylinders were still prominent. There was absolutely
minimum wear and virtually no deposit formation. The parts will
be on display at our Convention here in Duluth/Superior next
Now for more exciting news, look on page 6 of this ACTION
NEWS. As most of you are aware, Mobil 1 was introduced
after AMSOIL had paved the way for synthetic
motor oils back in the 1970's. When it was introduced, it caused
great concern among many of our Dealers. But in my President's
Message at the time, I assured everyone that having Mobil 1
on the market would only help us sell more oil. Mobil
confirmed everything we had been saying about our synthetic
oils, and our products and claims instantly became
Since then, we have always been compared
to Mobil 1. When people think of synthetic motor
oil, they think of AMSOIL and Mobil 1, not the other Johnny-come-lately's
that have come on the market more recently. I have always said
that Mobil 1 is a good motor oil, because compared to the run-of-the-mill
motor oils on the market, it is. I have also always said that
motor oil is better, again, because it is. Mobil makes their
oils to run at normal drain intervals while we make ours for
extended drain intervals, and therein lies the difference. Their
oils don't have to be as good as ours, so they are not.
To prove that point, we ran a number of comparative
tests on our 5W-30 (ASL) and Mobil 1 Super Syn
5W-30. The test results are published in this ACTION NEWS, and
they confirm what I have said all along. AMSOIL makes a better
results show significant differences between our
oils. Look at the results of the NOACK Volatility Test. Which
oil is going to last longer in service? Look at the difference
in total base numbers. Again, which oil is going to provide
the longest lasting protection? Look at the Four Ball Wear Test.
Which oil will protect against engine wear better? In every
category we tested, AMSOIL proved superior. Lower pour point,
higher flash and fire points, AMSOIL tested best.
So when I hear the claims that nothing outperforms Mobil
1, I have to say, "Wrong!" They
may have good slogans and marketing
hype, but when it comes to superior performance,
I say nothing beats AMSOIL!
Once again, you always get more value when you buy AMSOIL lubricants.
These and many other tests prove it. And you'll get even more
value if you buy before January 1, 2003, because that's when
you will see a slight increase in the price of AMSOIL products.
It has been two years since our last price adjustment, and we've
done all we can to hold the line on increasing our prices since
then, but we can wait no longer. So now is the time to stock
up at our current lower prices. Like I said, the value is there.
And until January 1, you will get that value for less!
||A.J. "Al" Amatuzio
President and CEO, AMSOIL, INC.