From the President's Desk

There's excitement in the air among AMSOIL Dealers and here at the AMSOIL home office. Why? If you read your October ACTION NEWS, you know about the phenomenal results our 10W-30 (ATM) achieved when run through the API Sequence IIIF test.

This is a very stringent test, normally lasting 80 hours, and is designed to measure oil thickening, oil consumption, wear, and piston deposits in high temperature service. It was performed by an independent testing facility, and our 10W-30 soon became the talk of the lab. That's because instead of stopping the test at 80 hours, we requested it be run three times longer, for an unheard of 240 hours!

How significant is this? We know of no other oil that has been subjected to this test for that long, and the lab technicians had never heard of it being done before, either. It's difficult enough for an oil to pass the test at 80 hours, and very few oils, only good synthetics, could pass at double that, or 160 hours. But to run an oil for 240 hours under those stringent test conditions was totally unheard of. My son, Alan, who oversaw the testing, said it was generally agreed, based on the extended test data, that our oil could have continued to run another 80 hours and still have achieved similar outstanding results. The oil performed that well!

When you read the test results in the October ACTION NEWS, pay particular attention to the green graph showing viscosity increases. The competitive oil selected by the lab was one they knew was a good performer in this test, and it did well for the 80 hours the test is normally run, but at 120 hours you see it sharply increase in viscosity. Meanwhile, the AMSOIL 10-30 remains almost unchanged through the 240 hours of testing. This is why our oils perform so well during extended drain intervals. They stay in grade, even under the most severe service. This extended service test is proof positive of that!

Alan indicated that even after this severe extended test, the engine was in excellent condition. He said even the machining marks on the cylinders were still prominent. There was absolutely minimum wear and virtually no deposit formation. The parts will be on display at our Convention here in Duluth/Superior next July.

Now for more exciting news, look on page 6 of this ACTION NEWS. As most of you are aware, Mobil 1 was introduced after AMSOIL had paved the way for synthetic motor oils back in the 1970's. When it was introduced, it caused great concern among many of our Dealers. But in my President's Message at the time, I assured everyone that having Mobil 1 on the market would only help us sell more oil. Mobil confirmed everything we had been saying about our synthetic oils, and our products and claims instantly became more credible.

Since then, we have always been compared to Mobil 1. When people think of synthetic motor oil, they think of AMSOIL and Mobil 1, not the other Johnny-come-lately's that have come on the market more recently. I have always said that Mobil 1 is a good motor oil, because compared to the run-of-the-mill motor oils on the market, it is. I have also always said that AMSOIL motor oil is better, again, because it is. Mobil makes their oils to run at normal drain intervals while we make ours for extended drain intervals, and therein lies the difference. Their oils don't have to be as good as ours, so they are not.

To prove that point, we ran a number of comparative tests on our 5W-30 (ASL) and Mobil 1 Super Syn 5W-30. The test results are published in this ACTION NEWS, and they confirm what I have said all along. AMSOIL makes a better motor oil.

These test results show significant differences between our oils. Look at the results of the NOACK Volatility Test. Which oil is going to last longer in service? Look at the difference in total base numbers. Again, which oil is going to provide the longest lasting protection? Look at the Four Ball Wear Test. Which oil will protect against engine wear better? In every category we tested, AMSOIL proved superior. Lower pour point, higher flash and fire points, AMSOIL tested best.
So when I hear the claims that nothing outperforms Mobil 1, I have to say, "Wrong!" They may have good slogans and marketing hype, but when it comes to superior performance, I say nothing beats AMSOIL!

Once again, you always get more value when you buy AMSOIL lubricants. These and many other tests prove it. And you'll get even more value if you buy before January 1, 2003, because that's when you will see a slight increase in the price of AMSOIL products. It has been two years since our last price adjustment, and we've done all we can to hold the line on increasing our prices since then, but we can wait no longer. So now is the time to stock up at our current lower prices. Like I said, the value is there. And until January 1, you will get that value for less!